Archive for February, 2009

Bottled Water Consumption going down

DWbottledwaterdripping Bottled Water Consumption going down

Bottled water consumption has been going down, which is great news. Along with all the backlash against water bottles, the economy may have played a part in reducing the $12 billion a year industry. Nestle, Coca-Cola, and Pepsico all saw drops in their sales. Maybe people are finally realizing that bottled water isnt that much better for you and that dumping water bottles is bad for the environment.

It also isnt as cool anymore and companies will now try to make new and different versions of flavored water as a marketing tool to drink the latest and greatest new cool drink. In 2007, Coca-Cola paid $4.1 billion for Glaceau, maker of the Vitaminwater brand, which 50 Cent happened to help create and continues to promote the flavored water as a healthy energy sports drink. Pepsi has been promoting the Sobe Lifewater as well and featured it in a Superbowl ad. 

via BusinessWeek

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Yet another list of suggestions to help you save money

08 01 17 money8 Yet another list of suggestions to help you save money 

The economy is not looking too good. The Dow is near 7000 and the California unemployment rate just hit 10.1%, the highest level in 26 years. Here is a list of items you can buy to try to save some money. Yes, you do have to spend money to get the items, but you have to look longterm and hopefully, it will pay back for itself after a couple months or a year.

Compact fluorescent

lightbulbs

Price: $2 to $3

Description: The CFL, as it is called, is longer-lasting and more efficient than the incandescent bulb. All fluorescent bulbs contain small amounts of mercury, though, so just make sure that you dispose of them correctly.

Savings: Around $10 per year per bulb.

Window insulator kit

Price: About $20

Description: An hour or so with a window insulator kit – which requires the use of a portable hair dryer – is an easy and cost-effective way to keep out drafts.

Savings: Windows and doors account for about 11 percent of heat loss in a home, so insulating windows could pay you back in a matter of a few months.

Smart strip

Price: $41.95 for the 10-outlet

model.

Description: This device allows you to turn off the “power sucker” devices – like VCRs and DVD players that cost you around $4 a year, even when idle – when you turn off another device, like a TV. At the same time, it lets you keep power going to things that need to stay on, so your DVR will still be able to record your favorite programs overnight.

Savings: Use it to control six or seven devices and it can pay for itself in energy savings within a year.

Draft stopper

Price: $10 to $20

Description: Especially in older buildings, drafts coming in under the doors can account for 20 percent of a home’s heat loss. You can find lots of door draft stoppers in home improvement stores or online, but if you’re a crafty sort, you can also take the leg of an old pair of jeans, sew up the ends and fill it with buckwheat or sand, or even clean kitty litter.

Savings: Varies from house to house.

Low-flow showerheads

Price: around $12

Description: Not only do low-flow showerheads save water, they also help save on energy because you’ll use less hot water. Federal regulations require that new showerheads cut the water flow to 2.5 gallons per minute, but this low-flow showerhead can bring your water flow as low as 1.2 to 1.4 gallons per minute, which for most households means that it will cut down, not only on water used, but on the energy used to heat that water.

Savings: Recover the cost of the showerhead within a few months.

Insulation blanket

Price: $20 to $30

Description: Wrapping your water heater in an insulation blanket will reduce the amount of heat lost through the tank’s walls by about 25 to 45 percent.

Savings: They’ll pay for themselves in reduced heating bills in a matter of months.

Child-safe plugs

Price: $3.29 for a package of 12 caps.

Description: Electrical wall outlets are another small, often overlooked culprit for drafts. Plug them up with plastic childsafe plugs and keep out small fingers and drafts at the same time.

Savings: Overall heating cost savings varies.

Lamp socket auto-off

light control

Price: $11.99

Description: If lights are consistently left on in places like the bathroom, the garage or the closet, this little gadget inserted in the socket automatically switches off the light after 15 minutes, and it works with both incandescent bulbs and CFLs.

Savings: Say a 100-watt light is left on each night for 10 hours, the auto-off control would pay for itself in a few months.

Slow cooker

Price: $149.99 for the

KitchenAid 7-quart KSC700.

Description: If you can’t afford a new Energy Star stove, think about investing in a slow cooker, especially if you like to make casseroles or large batches of food like beef stew or cassoulet. Good slow cookers can range from the $19.99 to $279.95.

Savings: Varies, but the typical slow cooker will have used less than a kilowatt of power after seven hours of cooking.

via SFGate

 

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Green Eco Advertising

pic logrow 02 Green Eco Advertisingpic sand 03 Green Eco Advertisingpic bud 02 Green Eco Advertising

This is a pretty creative idea, British media agency Curb offers advertising service using natural earth elements. Here are some of their advertising solutions:

  • Logrow – making logos or messages in grass
  • Sand Brand – creating sand scultures indoors or outdoors using only sand and water.
  • Clean advertising -Using laser cut stencils and specialist equipment to clean the dirt out through the stencil leaving a stark contrast between the original color of the dirty surface and the new message. The message can last up to 8 weeks and is perfectly legal since nothing is actually painted onto the floor.
  • Solar Art - using the Sun’s rays and a magnifying glass to create art from wood.
  • H2 Show – creating a impressive watershow from a waterfall by using the width and drops of the waterfall to create logos and imagery.

Even though these forms of advertising might not last very long, they are creative enough to draw attention as opposed to other forms of typical advertising. It’s a great way for clients looking to integrate nature into their marketing communications and from looking at their client list, it seems like they have gotten some pretty well known and big clients such as Nike, Budweiser, and ING.

http://www.mindthecurb.com/

via Nichegeek.com


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