Bottled Water Consumption going down

February 28th, 2009 Alex

Bottled water consumption has been going down, which is great news. Along with all the backlash against water bottles, the economy may have played a part in reducing the $12 billion a year industry. Nestle, Coca-Cola, and Pepsico all saw drops in their sales. Maybe people are finally realizing that bottled water isnt that much better for you and that dumping water bottles is bad for the environment.

It also isnt as cool anymore and companies will now try to make new and different versions of flavored water as a marketing tool to drink the latest and greatest new cool drink. In 2007, Coca-Cola paid $4.1 billion for Glaceau, maker of the Vitaminwater brand, which 50 Cent happened to help create and continues to promote the flavored water as a healthy energy sports drink. Pepsi has been promoting the Sobe Lifewater as well and featured it in a Superbowl ad. 

via BusinessWeek

Entry Filed under: bottled water