Green Eco Advertising

February 3rd, 2009 Alex

This is a pretty creative idea, British media agency Curb offers advertising service using natural earth elements. Here are some of their advertising solutions:

• Logrow – making logos or messages in grass
• Sand Brand – creating sand scultures indoors or outdoors using only sand and water.
• Clean advertising -Using laser cut stencils and specialist equipment to clean the dirt out through the stencil leaving a stark contrast between the original color of the dirty surface and the new message. The message can last up to 8 weeks and is perfectly legal since nothing is actually painted onto the floor.
• Solar Art - using the Sun’s rays and a magnifying glass to create art from wood.
• H2 Show – creating a impressive watershow from a waterfall by using the width and drops of the waterfall to create logos and imagery.

Even though these forms of advertising might not last very long, they are creative enough to draw attention as opposed to other forms of typical advertising. It’s a great way for clients looking to integrate nature into their marketing communications and from looking at their client list, it seems like they have gotten some pretty well known and big clients such as Nike, Budweiser, and ING.

http://www.mindthecurb.com/

via Nichegeek.com

Entry Filed under: Environment,Green Tech